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Posted by Samoan Love Muscle on May 24, 2005 at 14:35:58:

In Reply to: ACTIVISTS DEMAND MICHELOB RETRACT DEGRADING AD AT ONCE posted by Artists and other concerned citizens of New York and New Jersey on May 24, 2005 at 13:08:24:

: Contact: Ms. Donna Ferrato
: May 03, 2005

: WHAT’S WRONG WITH THIS PICTURE?
: ACTIVISTS DEMAND MICHELOB RETRACT DEGRADING AD AT ONCE
:
: WHAT: Artists and other concerned citizens of New York and New Jersey are convening a press conference to demand the immediate withdrawal of an extremely degrading Michelob beer advertisement of a headless woman’s torso in a red bikini painted on the floor of the Path station in Hoboken. The ad, which is blatantly disrespectful and offensive to all women, is placed in such a manner that thousands of commuters, who use the Path trains, have no choice but to walk on the woman’s body.

: Activists will gather for a press conference and an artistic protest in which rose petals will be used to cover the body of the woman.

: Women’s rights activists believe that debasing women through advertising is disconcerting because ads like this one promoting Michelob beer are not unrelated to increased incidents of violence against women. These ads uphold a culture that systematically and overtly devalues women. Last year in New York City, female homicides, murder by intimate partners, rose by 28%.

: Advertising strategies, especially of the beer industry, are notorious for consistently objectifying women’s bodies and using them as marketing tools. This needs to be stopped. Through this protest, activists are specifically calling on the marketing personnel of beer companies to undergo gender sensitization training so that such ads are prevented in the future.

: The activists contacted Anheuser-Busch, Inc. asking for an immediate withdrawal of the ad, which has not happened yet. Complaint letters were also sent to the Mayor of Hoboken and the Port Authorities of NYC and NJ requesting intervention by them and no action has been taken.

: “The war on women is here in Hoboken. The faceless woman in this ad represents each and every American woman and our bodies are not for sale. Michelob, the Mayor of Hoboken, and Port Authority have all crossed the line. Remove this advertisement or else we will not ride the train,” asserts photographer Donna Ferrato.


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